2022-2023 Catalog 
    
    May 03, 2024  
2022-2023 Catalog [ARCHIVED CATALOG]

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MKT 282: Principles of E-Commerce

3 credit

Lecture 3 hours per week.

Studies online business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies.



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