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Southwest Virginia Community College

2022-2023 Catalog

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May 03, 2024

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2022-2023 Catalog [ARCHIVED CATALOG]

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MKT 260: Customer Service Management

3 credit

Lecture 3 hours per week.

Examines the role of customer service in achieving a firm’s long term goals; discusses the basic principles of effective customer service; explores the tasks and responsibilities of a customer service manager; Includes such topics as purpose of customer; establishment of customer services goals and policies; recruitment, selection and training of customer service employees motivation techniques; empowering employees for better decision making; and evaluation of customer service employees and program.

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