AGR 231: Agribusiness Marketing, Risk Management, and Entrepreneurship
Lecture 3 hours. Laboratory 0 hours.
Covers marketing techniques required to create an effective marketing plan addressing product, price, place, promotion, and people considerations of an agribusiness. Emphasizes unique aspects of agricultural products and risk management including price fluctuations and biosecurity. Projects explore entrepreneurship and creative marketing plans for a proposed farm or agribusiness.