2022-2023 Catalog 
    
    Oct 05, 2022  
2022-2023 Catalog
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AGR 231: Agribusiness Marketing, Risk Management, and Entrepreneurship

3 credit

Lecture 3 hours. Laboratory 0 hours.

Covers marketing techniques required to create an effective marketing plan addressing product, price, place, promotion, and people considerations of an agribusiness. Emphasizes unique aspects of agricultural products and risk management including price fluctuations and biosecurity. Projects explore entrepreneurship and creative marketing plans for a proposed farm or agribusiness.



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