2023-2024 Catalog 
    
    Jul 23, 2024  
2023-2024 Catalog [ARCHIVED CATALOG]

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MKT 201: Introduction to Marketing

3 Credits

Lecture hours per week: 3
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.

 



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