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Southwest Virginia Community College does not discriminate on the basis of age, ancestry, color, disability, gender, identity or expression, genetic information, HIV/AIDS status, military status, national origin, race, religion, sex, sexual orientation, or veteran status in its programs, activities, employment, and admission. Inquiries may be directed to the Affirmative Action Officer at (276)964-7338 or Cathy.Smith-Cox@sw.edu. TIPS Reporting

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Richlands, VA 24641
Phone: (276)964-2555

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Cedar Bluff, VA 24609

Southwest Virginia Community College

2023-2024 Catalog

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May 02, 2024

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2023-2024 Catalog [ARCHIVED CATALOG]

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MKT 201: Introduction to Marketing

3 Credits

Lecture hours per week: 3
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.

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