2023-2024 Catalog 
    
    May 17, 2024  
2023-2024 Catalog [ARCHIVED CATALOG]

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MKT 282: Principles of E-Commerce

3 Credits

Lecture hours per week: 3
Studies online business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies.



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