2023-2024 Catalog 
    
    May 19, 2024  
2023-2024 Catalog [ARCHIVED CATALOG]

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MKT 160: Marketing for Small Business

3 Credits

Lecture hours per week: 3
Presents the development of the marketing mix for a small business. Includes areas such as product development, pricing, promotion, salesmanship, customer relations, and consumer behavior.



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