2023-2024 Catalog 
    
    Apr 23, 2024  
2023-2024 Catalog [ARCHIVED CATALOG]

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AGR 232: Professional Selling for Agribusiness

3 Credits

Lecture hours per week: 3
Laboratory hours per week: 0

Explores sales and marketing careers in the agricultural industry. Analyzes customer’s personality profile and needs to formulate an effective value-based sales presentation. Covers psychology of personality styles, buyer motivation, and conflict resolution. Researches agriculture customers and products to make a realistic sales call with actual sales professionals.



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