2023-2024 Catalog 
    
    Nov 22, 2024  
2023-2024 Catalog [ARCHIVED CATALOG]

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AGR 231: Agribusiness Marketing, Risk Management, and Entrepreneurship

3 Credits

Lecture hours per week: 3
Laboratory hours per week: 0

Covers marketing techniques required to create an effective marketing plan addressing product, price, place, promotion, and people considerations of an agribusiness. Emphasizes unique aspects of agricultural products and risk management including price fluctuations and biosecurity. Projects explore entrepreneurship and creative marketing plans for a proposed farm or agribusiness.



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