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Southwest Virginia Community College does not discriminate on the basis of age, ancestry, color, disability, gender, identity or expression, genetic information, HIV/AIDS status, military status, national origin, race, religion, sex, sexual orientation, or veteran status in its programs, activities, employment, and admission. Inquiries may be directed to the Affirmative Action Officer at (276)964-7338 or Cathy.Smith-Cox@sw.edu. TIPS Reporting

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Southwest Virginia Community College

2021-2022 Catalog

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Apr 19, 2024

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2021-2022 Catalog [ARCHIVED CATALOG]

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AGR 231: Agribusiness Marketing, Risk Management, and Entrepreneurship

3 credit

Lecture 3 hours. Laboratory 0 hours.

Covers marketing techniques required to create an effective marketing plan addressing product, price, place, promotion, and people considerations of an agribusiness. Emphasizes unique aspects of agricultural products and risk management including price fluctuations and biosecurity. Projects explore entrepreneurship and creative marketing plans for a proposed farm or agribusiness.

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