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Jan 14, 2025
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MKT 260: Customer Service Management3 Credits
Lecture hours per week: 3 Examines the role of customer service in achieving a firm’s long term goals; discusses the basic principles of effective customer service; explores the tasks and responsibilities of a customer service manager; Includes such topics as purpose of customer; establishment of customer services goals and policies; recruitment, selection and training of customer service employees motivation techniques; empowering employees for better decision making; and evaluation of customer service employees and program.
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