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Nov 21, 2024
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AGR 232: Professional Selling for Agribusiness3 Credits
Lecture hours per week: 3 Laboratory hours per week: 0
Explores sales and marketing careers in the agricultural industry. Analyzes customer’s personality profile and needs to formulate an effective value-based sales presentation. Covers psychology of personality styles, buyer motivation, and conflict resolution. Researches agriculture customers and products to make a realistic sales call with actual sales professionals.
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