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Southwest Virginia Community College does not discriminate on the basis of age, ancestry, color, disability, gender, identity or expression, genetic information, HIV/AIDS status, military status, national origin, race, religion, sex, sexual orientation, or veteran status in its programs, activities, employment, and admission. Inquiries may be directed to the Affirmative Action Officer at (276)964-7338 or Cathy.Smith-Cox@sw.edu. TIPS Reporting

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Richlands, VA 24641
Phone: (276)964-2555

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Cedar Bluff, VA 24609

Southwest Virginia Community College

2020-2021 Catalog

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May 04, 2024

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2020-2021 Catalog [ARCHIVED CATALOG]

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MKT 220: Principles of Advertising

3 credit

Lecture 3 hours per week.

Emphasizes the role of advertising in the marketing of goods and services. Discusses the different uses of advertising; types of media; how advertising is created; agency functions and legal, social and economic aspects of the industry. Introduces advertising display, copy and artwork preparation, printing and selection of media.

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