2020-2021 Catalog 
    
    May 04, 2024  
2020-2021 Catalog [ARCHIVED CATALOG]

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MKT 170: Customer Service

2 credit

Lecture 2 hours per week.

Introduces students to the concepts of marketing as they relate to customer service. Teaches development of customer service training and implementation of strategies to improve customer relations and service. Includes lecture, role-playing, and case studies.



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