2020-2021 Catalog 
    
    May 04, 2024  
2020-2021 Catalog [ARCHIVED CATALOG]

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MKT 160: Marketing for Small Business

3 credit

Lecture 3 hours per week.

Presents the development of the marketing mix for a small business. Includes areas such as product development, pricing, promotion, salesmanship, customer relations, and consumer behavior.



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