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Southwest Virginia Community College

2024-2025 Catalog

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May 28, 2024

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2024-2025 Catalog

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AGR 231: Agribusiness Marketing, Risk Management, and Entrepreneurship

3 Credits

Lecture hours per week: 3
Laboratory hours per week: 0

Covers marketing techniques required to create an effective marketing plan addressing product, price, place, promotion, and people considerations of an agribusiness. Emphasizes unique aspects of agricultural products and risk management including price fluctuations and biosecurity. Projects explore entrepreneurship and creative marketing plans for a proposed farm or agribusiness.

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